If you want to create a base-time medium story ad, There are several questions:
- How is the story told?
- How does the commercial or film convey emotions or the message?
- Is the story told through narration or action?
- Will the audience be able to understand the story just by watching the characters’ actions, or is a narrator necessary?
- Can the characters’ behaviors (not words) carry the message? (Would the commercial work without sound?)
- Is dialogue used to convey emotions and meaning? Can you replace discussion with action?
- How does the narrative style contribute to communication?
- How does the art direction contribute to communication? Color palette? Style? Lighting? Set? Costumes? Props? Spatial relationships?