This is a competition in that Swatch cooperated with my university in 2016 to design their company’s window display in La Rinascente mall.

(La) Rinascente is a collection of high-end stores with Italian and international fashion, accessories, beauty, homeware, design, and food brands. It operates eleven stores in Italy, including its general headquarters in Milan and two flagship stores in Rome.

It was a member of the International Association of Department Stores from 1959 to 2008, with various CEOs acting as presidents of the association over time.
——Wikipedia