Client:
Northern Online Education
Project:
Traditional Chinese Culture Landing Page Design
This project involved designing a one-page landing site to promote a course focused on traditional Chinese culture. The client requested the entire page to be created in Traditional Chinese to best reach the intended audience.
What I Delivered:
A single-page landing website that reflects the elegance and depth of traditional Chinese culture. The design incorporated refined visuals, delicate typography, and culturally resonant imagery to create a calm and respectful aesthetic.
Challenges:
The most significant challenge was identifying and understanding the target audience. Early promotional efforts revealed that the majority of interested users were middle-aged women around the age of 40. This insight heavily influenced the visual direction—I chose a gentle and graceful tone, with minimalistic layout and soft imagery, ensuring the design aligned with their preferences and cultural expectations.
Result:
The final page communicates cultural richness through a refined, audience-sensitive design approach. It serves as a warm and respectful digital invitation into the world of traditional Chinese culture.
